How does Recharge Center use some of your personal data (e.g. IP) and why are they being used?
What are cookies? Cookies are small files that a site or service provider transfers to your computer's hard drive via through web browser (only if you allow this).
They enable the site or service provider systems to recognize your browser and capture and remember information. Examples: a) this information helps us remember and process the items in your shopping cart, (b) they are useful in understanding your preferences based on previous or current website activity, which helps us improve the services we offer you, c) they help us produce aggregated data about website traffic and website interaction to understand the website areas we need to develop, build and improve d) they help identify users e) they help us remember user customized preferences (f) they help users perform tasks without having to re-enter information when browsing or returning to the website at a later time e) they help us target customers according to online behavioral advertising tenets and display relevant ads according to the users’ past searches.
How are the cookies being used?
The web server providing the web page may store a cookie on the user's computer or mobile device. An external web server that manages files included or referred to in the website is also able to store cookies. All these cookies are called http header cookies.
What are the different types of cookies?
A cookie can be classified by its lifespan and the domain to which it belongs. By lifespan, a cookie is either a a) session cookie that is erased when the user closes the browser, or a b) permanent cookie that remains on the user's computer/device for a predefined period of time.
Circumstances when you do not need to confirm or give your consent for cookies:
• When a cookie is used exclusively for the purpose of sending a communication strictly necessary for the provider of a company service to provide a service explicitly requested by the user.
• Cookies entered by the user (session ID), such as first party cookies, to keep track of users' input data when filling out online forms, shopping carts, etc. for the duration of a session.
• Authentication cookies, to identify the user once logged in, for the duration of a session.
• User-based security cookies, used to detect authentication abuses, for a persistent limited duration.
• Multimedia content cookies used to store technical data to play video or audio content for the duration of a session.
• Load-balancing cookies during the session.
• User interface customization cookies, such as language or font preferences, for the duration of a session.
• Third parties, content sharing cookies for members connected to a social network.
• You can choose to have a warning sent to your computer every time a cookie is sent or you can choose to disable all cookies. Do this from the browser settings. Because your browser is a little different, check your browser's Help menu to find out the correct way to change cookie settings.
• If you disable cookies, some of the features that make your experience more efficient may not work properly.
What types of cookies does the PrestaShop platform that hosts our online shop use?
There are generally four categories of cookies: "Strictly Necessary", "Performance", "Functionality" and "Targeting". We use all four categories of cookies.
• Strictly necessary cookies. These cookies are essential because they enable you to gain information about our products and services.
• Functionality cookies. These cookies allow us to remember how you are logged in, whether you have chosen to stop seeing ads, if you have made an edit to an article of the Service while you were logged out, when you have logged in or logged off, the status or history of the service tools you have used. These cookies also allow us to adapt the Service to provide you with improved functions and content and to remember how you have customized the Service in other ways, such as customizing the toolbars we provide in the right column of each page. The information these cookies collect may be anonymous and will not be used to track the browsing activity of our customers on other websites or services.
Google Analytics Cookie:
The information generated by the cookie about your use of this website (including your IP address) is sent and stored on a Google server.
• Use of analytics.js cookies
- Distinguish unique users
- Throttle the request rate
• Use of ga.js cookies
Determine which domain to measure.
Distinguish unique users.
Throttle the request rate.
Remember the number and time of previous visits.
Remember traffic source information.
Determine the start and end of a session.
Remember the value of visitor-level custom variables.
By default, this library sets cookies on the domain specified in the document.host browser property and sets the cookie pathto the root level.
A Cookie-based authentication uses the HTTP cookies to authenticate the client requests and maintain session information. It works as follows:
The client sends a login request to the server.
On the successful login, the server response includes the Set-Cookie header that contains the cookie name, value, expiry time and some other info.
The client needs to send this cookie in the Cookie header in all subsequent requests to the server.
On the logout operation, the server sends back the Set-Cookie header that causesthe cookie to expire.
USING FACEBOOK PIXEL
Google Tag Manager
For transparency purposes, please note that we use Google Tag Manager. Google Tag Manager does not collect any personal data. It facilitates the integration and management of our tags. Labels are small code snippets that help measure traffic and visitor behavior, detect the impact of online advertising or test and optimize our websites. For more information about Google Tag Manager, please access: https://www.google.com/intl/de/tagmanager/use-policy.html
Google Dynamic Remarketing
We use Google Dynamic Remarketing to advertise on the Internet, especially in the Google Display Network. Dynamic remarketing will display ads depending on which sections of the websites you have viewed, by placing a cookie in your browser. This cookie does not identify you in any way and does not allow you to access your computer or mobile device. The cookie is used to indicate to other websites that "This user has visited a certain page so it’s ok to display ads related to that page". Google dynamic remarketing allows us to adapt our marketing to better suit customer needs.
Following your visit to our online store, as a result of integrating a Google remarketing code, Google can see that you have accessed certain pages of ours (for example, that you have initiated an order). Subsequently, if you search on Google or see ads from the Google network on other websites, we have the possibility to offer you targeted ads for our products (known as remarketing). If you have a Google account, Google can link this data to your Google account.
You can object to remarketing by setting up your browser so that it does not accept cookies.
However, you will then be able to use our website in a restricted manner. I
n addition, you can disable interest-based ads from Google from the
Google ads settings using the following link:
• Google Ads Conversion Tracking
We use the "Google AdWords" online advertising program and track conversions within the scope of Google AdWords. Google Conversion Tracking is an analytical service. When you click on an ad placed by Google, a conversion tracking cookie is placed on your device. These cookies expire after 30 days, do not contain personal data and cannot be used for personal identification.
PrestaShop standard cookies
Recharge Center, via PrestaShop, uses encrypted cookies to store all session information, both for visitors/customers and for admin employees.